I'd say the best web site hosting companies are the ones that don't have to troll forums breaking the self-advertising rules in an attempt to win business. They are the ones that are legitimate businesses, that have a business structure and plans that allow profit and growth to be made, that have a real office addresses so you know where they are, and real telephone numbers that work, and have obviously put some effort into their online presence. Most importantly they aren't some anonymous site on the internet offering services from who knows where where they offer the earth in return for a monthly pittance that wouldn't buy a decent cup of coffee in most cities.