If you are to evaluate certain #'s pf web designers and developers what are the factors that you have to consider and what will be the best metrics for evaluating their work???
it's hard to set metrics for soft skills I'd look for someone who understands SEO and usability concepts, and the need to design around them. I don't know how you measure that...
SEO is a good factor and so is design. Measure? What you can do is look at their samples.. and check the code.. that's the best thing you can do...