Working with both web designers and search engine optimizers, one thing I noticed is that they are often at odds with each other. It is unfortunate that so many web designers SEO snake oil (or evil, or immoral - whatever you want to call it), and many SEO "experts" have no clue about design. SEO companies around the world or not aggressive, not aggressive, read on the Web, follow SEO principles. Look around. Best and truly useful SEO companies have some of the best website design. Read your HTML source code. SEO formatted properly code all of the genes, yet the whole thing works like a charm."And of course Google can index the site and sees everything. This means that you get golden if you really want to hope to win both users and Google. After all, there is at the top of Google rankings if you have a site which is not user friendly small talk. All Roads Lead to usability Usability is what matters most. Pleasing your site? Content clear? Formatted so friendly, readable, and distraction-free material to the present? The ad blocks your way around the website? Do you have any links or text cloaked? Navigation is simple and clear? And most importantly, to you or to read content from your site before getting to the meat can scroll through a maze? Hardcore SEO technician (which is totally professional, not really) Maybe when you tell them about these issues in SEO will frown. After all, when exposed to SEO, usability concerns can be ignored, right? No, it can not. Google your website as user friendly as possible wants to be. Fold up the Google updated its website which detects more than two / three ad slots above the fold as is evidenced by the recent algorithm update. Even Google Panda algorithm update detection and websites that provide a poor user experience was designed to weed out. Google is not all that smart, but he's getting there. Basics 1. Watch your HTML HTML semantically correct your website should feature. If you rely on a blogging platform like WordPress, so make sure you get the latest versions and are advised to upgrade as often as you can. The HTML5 ruling the roost now, but if you are using 4.1 HTML, so make sure your doctype is set to the correct parameters. People usually right, do not insist on the use of non-deprecated tag as a SEO point of view, that does not really matter. There was an incident when someone said that Google still "strong" old "bold" tag ranking and everyone jumped ship ... Make sure you / your SEO specialist content / editor does not use deprecated tags. In the world of HTML, Google is pioneering batch. In fact, Google conferences follows, so make sure you have up-to-date version of HTML and tags you can use. 2. Author Bio Rich Snippets and Google+ authorship are playing the most important role in SEO today.Simple, genuine and truthful. That matches the one on your Google+ profile, use a full name. 3. HTML sitemap This item should require no introduction at all. Google XML Sitemap HTML like, so make sure that you have an HTML sitemap. Since you are creating HTML sitemaps, they simply "navigatable," improves the user experience. 4. Aesthetically pleasing images using Many SEO professionals use images in your content, use images because someone told them that "attracts readers." Aesthetically pleasing images that may or may not be relevant to you (a screenshot of the Google SERP may not saliva) If you are in a position to say, as the title graphic using an image, it must be There could be other than "fascinating." Some of the real experts shell out a lot of money just to make graphics that are relevant and enticing. Images are indexed by Google, of course, the specific title and be sure to include Alt tags. However, not stuff them with keywords. Just as you want your content to flow naturally, your images must be relevant and explanatory meta data ... Keyword stuffed. 5. Meta and title Speaking of which, that brings us to the meta-debate. You should focus on meta description? Meta keywords are no longer necessary? You should write keyword-based titles, or should you just forget about keywords and focus on enticing titles? Answer all the questions above is yes ... And no. This kind of attitude depends on what you are taking. If you have plain old SEO guy who does not know about the Google content requirements, then you probably have keyword rich title, keyword and description meta tag to go with. Do not get me wrong: Keywords in the title still talk, but only when it is natural, or you already have a high-ranking officer. Meta Keywords tag, however, is now a part of SEO technical jargon. It (excluding its competitors to easily discover what your target keywords are) not having much damage, but almost certainly not work out, either.After all, this piece is that Google is probably going to have to appear in search results. 6. WordPress Plugins Webmasters who use WordPress are often at an advantage over those who do not.But when you use them to make sure those plugins are no adverse effect on your website, you can either directly or indirectly. I've seen people use a couple of plugins for SEO, but they ended up website load times, performance, and ultimately disposable waste. It is an understatement to say that we have only scratched the surface. Tons of other issues you should keep in mind - like the title tag, exact match domains, page load times, navigation ... Mobile / responsive web design is not mentioned. Usability takes precedence, because in the long run, the quality of Google's future algorithmss're going to be trying to weigh, and the reader experience is paramount: it feels as heavy, there's really only one thing you need to remember.