I ran across an online seminar the other day that promised to teach me all the content I needed to create for a B2B site to guide a prospect along the sales cycle and ultimately close them as a client. The fee was rather steep for 1.5 hour presentation. Therefore, I decided to post the question here and see what others thought a good list of content would be for B2B clients. I realize every business is different so it can't be a really specific conversation, but I thought we could list general types of information that any company could create that was using their web site to market to a B2B base and needed to generate more leads and see what everyone thought.
Since this is a writing forum, I'll assume you mean writers and not B2B in general, which is far too grand in scope to discuss. Writers: 1. What you do (I create [whatever]). 2. Examples (Here's what I've done). 3. Close deal. Done.