There are two main ways to set up reciprocal link exchanges with other websites: 1. Search for suitable websites, find the contact email address for each site and send them an email. This is not only time consuming, but it's awfully hard to send a link request email that doesn't seem spammy. I have to admit that I receive several link exchange requests each day and I tend not to even read them. My tips are: * Try to find out who you're writing to and address them personally. * Make sure your email talks specifically about their website and why you'd like to exchange links * Explain why you think your website would be of interest to their readers, without it sounding like you're trying to sell something! * Add a link to their site on your Partners page (or a sub-page) first. 2. Use a reciprocal link exchange website. These websites are setup as directories of website owners who are looking to exchange links. You sign up (some are free, some charge membership) and give details of your website. Then you can either sit back and wait for link exchange requests to come in, or you can search the directory and send requests directly to the owners of websites that interest you. Make sure you visit the websites you are looking to exchange links with to ensure that the content complements your own website content and that the websites have a reasonable PageRank (ideally 3 or above). Whichever method you choose, you MUST take care to choose good quality link partners. Your partners should be indexed in Google, with ideally a PageRank of 3 or above.