Ways to perform effective keyword research to target the right audience?

I'm Ethan, and I've been into business for some time, have some knowledge about marketing and social media but I really don't get SEO. I want to improve the visibility of my Sellvia store and social media accounts, how can I do it? Are there any apps or tools to help with it? Or do I just hire a specialist? Also Sellvia itself has a SEO pack but idk if it worth it or no...

 

Conducting keyword research is a crucial aspect of an effective SEO strategy for businesses targeting the right audience. To do so, follow these steps:

1. Understand your target audience:Gain a clear understanding of your target audience's interests and language when searching for products or services related to your business.
2. Brainstorm seed keywords:Start with a list of broad-seed keywords that reflect your business offerings, such as "fitness tips" or "workout routines" for a fitness blog.
3. Use keyword research tools:Utilize tools like Google Keyword Planner, SEMrush, or Ahrefs to expand your keyword list, identify relevant keywords, and gauge search volumes and competition levels.
4. Analyze keyword search volume:Focus on keywords with significant search volumes, indicating what potential customers are actively searching for.
5. Consider keyword intent:Understand the intent behind each keyword, differentiating between informational and commercial purposes to align with your content and business objectives.
6. Assess keyword competition:Evaluate each keyword's competition level and balance high- and low-competition keywords for better-ranking opportunities.
7. Utilize long-tail keywords:Incorporate longer, more specific long-tail keywords with lower search volumes but higher conversion potential to target niche audiences effectively.
8. Analyze competitor keywords:Research your competitors' successful keywords to identify potential gaps and opportunities to outperform them.
9. Prioritize relevancy:Ensure the selected keywords are highly relevant to your content and offerings to improve user engagement and satisfaction.
10. Monitor and adapt:Keyword research requires regular monitoring and adjustments based on changing trends, customer behavior, and business goals.

 

good analysis...very helpful...

 

Hey Ethan! Totally get where you’re coming from—SEO can feel like a lot at first, but once you get the basics, it really helps. I'd recommend starting with simple keyword research using free tools like Google Keyword Planner or Ubersuggest. Focus on what your potential customers might be typing into search—things related to your products, problems they’re trying to solve, etc.

Also, work on optimizing your product titles, descriptions, and images. Clear, keyword-rich content makes a big difference. For social media, consistency and using relevant hashtags can help improve visibility too.

 

Hi Ethan
Forget Keyword research tools for now. You are just strat learning SEO and mentioned above, you have not much idea about it.
So, why not leverage the AI tools like ChatGPT, Deepseek or another AI tool you are familiar with?

Here I'm sharing some ChatGPT prompts that I've tested and that are useful for keyword research.
Prompts:
Just start with long-tail keywords
P1. "Generate a list of long-tail keywords related to [your topic here] with search intent breakdown."
P2. "Find Keyword clusters around [primary keyword] with low competition and high search volume."
P3. "Suggest Semantic and LSI keywords for [topic] to improve topical authority."
P4. "List question-based keywords related to [industry] that I can use for FAQ sections."
P5. "Find commercial intent keywords for [industry] that drive conversions."

Hope this will help you with the keyword research.

NOTE: If you are new to SEO, don't invest in paid tools as they require a basic understanding; otherwise, it is just a waste of money. Try free tools before using paid ones. Once you get used to them, move to the paid tools and the advanced metrics.