Ways To Keep The CUSTOMER SMILING :)

1. Respond to email in 24-48 hours. Your customers questions or comments are important, if you do not reply quickly, they will feel ignored- then you can forget about making the sale.

2. Be as helpful as possible. You need to make your customers important. They are very important. If not they will go somewhere else.

3. Listen to their comments. Take everything they say seriously. You may learn something.

4. Make friends with them. The friendlier you are the more comfortable they will be. It is important to form a strong alliance with as many people as possible. One day you may be the one that needs their help.

5. Use their first name.Again, the customer needs to know that they are important. Also they will be more open to you if they feel they have a relationship with you.

6. Tell them your first name. You should try to be on a first name basis with your customers. If you expect to be called sir or Mrs. Smith, you will make yourself appear untouchable. This will make them less likely to approach you. You want your customers to feel they can come to you if they need to.

7. Be a real person. When you do converse with customers, let them know that you are a real human who suffers real trials and tribulations just like they do. For instance: It is unlikely you will be able to have Bill Clinton help you with your ebook, but you can email Pam (me) anytime. Click here:
8. Give refunds or guarantees. It will be much easier to make a sale if your sites visitors feel they can get their money back if they chose to. With out this possibilities, they will feel as if they are signing a binding contract they will not be able to get out of. No one likes to feel forced into a commitment- we need freedom.

9. Make the payment easy. You have to accept credit cards. If your viewers need to disconnect their computer to make a phone call, or search for an envelope, they will forget about you. While they may intend to purchase, they may never get around to it.- It is to much trouble.

10. Offer them more than one way to make payment. While credit cards are popular, not everyone has a credit card. Also, many people are still a little uneasy about the security of the internet. Give them a postal address to send a check or money order as payment if that makes them feel more comfortable. If you do not offer them this option, you are telling the people with out credit or the people who are a little leery, that they cannot purchase your ebook. You don't want to do that.

11. Give them their purchase quickly. They have already paid, they want their ebook now. Making them wait is just making them feel as if they are standing in line. If they have to wait to long, they will probably not buy from you again.

12. Don't hold the product until the check clears. If you accept checks, it is a little ridiculous to hold their product ransom until the check clears. Have you ever written a check at the grocery store and have the clerk tell you you can pick up your groceries in 2-3 days when the check clears? How about Walmart? Sears? No. Of course not. Give them their purchase as soon as payment has been received. If their check bounces, and one or two of them might, well that is typical business. But it is bad business to wait for the check to clear before giving them their purchase. It simply tells them that you do not trust them. Bad checks are possible, but 99 out of 100 will clear.

13. Let them know when they will receive their purchase. Immediate download is preferable, within 24 hours is acceptable. Either way let them know when they will receive their purchase. It is just common courtesy

 

Seems very good advice to me Mr Wonderful. It's a pity not every business follows your customer-friendly ethos.

 

plus rep to you. well said.

 

Hi Mr. Wnderful,

Kudos on some very good advise...and a rep, too!

It is not hard to understand why most people make very little money online.

One of the biggest problems is they think they can treat their viewers/customers any way they want. They, themselves, would never stand for the lack of customer service or professionalism they extend to others. Many marketers, for some strange reason, choose to remain anonymous, aloof and unresponsive....contributing much to their lack of success.

Thanks for that checklist!

Jim

 

Great checklist!

 

I agree to wait for it, but would you not wait if the product was worth over 2k? Cause these days fraud rate is really high . I have suffered a lot at hands of paypal and users with false paypal credentials making payments and than issuing chargebacks.

So my advise would be to hold on to products till check clears if the customer is new, but if customer is old, no reason to hold a check.

Regards

 

Thanks for the tips!

 

I'm glad this was helpful

Thx for the reps!