Everyone wants their web page to show up in the top positions on search engines, but how can you make that happen? Search engines use algorithms to calculate web page popularity so there are a few things that you need to be cognizant of: content, outbound links and keywords. Keywords are what users will put into a search engine to find what they are looking for. You have to make sure that your web pages have keyword density. Determine the most likely ways that someone will search for your products and include those keywords in your web pages. Make sure that you also include ways that people might misspell the keywords too so as not to miss out hitting your website. A word of caution: never include keywords that do not relate to your website. It might be tempting to put in words such as sexy or models because you think many people will be searching on these terms and you want your webpage to pop up, but you will be negatively impacted by putting in keywords that do not relate to your content. Search engine positioning software is smart enough to realize that you are lying and will give you a lower ranking. Stick to keywords that reflect content. Content. Yes, you need to have content on your website. Having articles that incorporate your keywords is crucial to increasing search engine positioning. It shows that your keywords are relevant to your website. The more densely populate the keywords are, the better your positioning will be on the search engines. Some search engines calculate how many other websites link to yours. This shows the algorithm that your website is popular because so many other sites link to yours. You get higher rankings if the websites that link to yours are similar in that they share some of the same keywords. It would be in your best interest to negotiate a deal with your competitors and others within the same industry to have a link exchange. You link to their site and they link to yours. If you take care to pay attention to these details your search engine positioning should increase.
Useful information, thanks. I'm just developing my website and I'm not familiar with search engine positioning techniques so your observations came handy and in the right moment
Good post. I have a question though. I have several Dutch websites I work for. Will the be accepted when I add them to English directories? What are the ways to promote (seo) a website that is not English? Can I use the services offered on forums like these?