[FONT='Helvetica Neue', Helvetica, Arial, sans-serif]Hi ! Can you recommend on ways that will make e-commerce site more effective and will increase it's rank ?[/FONT]
Incoming wall of suggestions. Basics - Keywords, titles, images, content, favicon, url. Unique product descriptions with your keywords, run it through woorank.com and follow the advice. Make it load fast, SEO your images, provide a sitemap, put your products via feeds into comparison sites like pricerunner or google shopping (base). Create some fancy landing pages for special offers, beg borrow or buy one-way links. Tell people to search for the name then click it in the results instead of typing it in. Adwords, register as a local business, directories, forums, give a free prize / coupon on the coupon sites. Review products on youtube, face book or tweet something of value (not advert) related to a popular tag. When we search we are googles customers, they wish to provide value to their customers so make your store valuable. If all else fails you can always hire a local busty girl to wear a t-shirt with your site on it. It is summer in the UK, you all know you look even if you say you don't.
Have good SEO, there are lot of things included in SEO. Like, having good backlinks, listing in other sites.
You get backlinks from following sources - Directory Submission Article Submission PR Submission Blog Posting Social Bookmarking and many more
For SEO of an e-commerce site just keep in mind the following factors: 1. Use text links 2. Create static URL's and pages 3. Use of keywords in title and meta data 4. Use alt tags for images 5. Give breadcrumps and use keywords in that 6. content is king
I would suggest: 1.) Ensuring your title and meta tags are targeting the relevant category and product keywords, for title tags I like to use this format: Keyword 1 | Keyword 2 | Keyword 3 (keep title tags around 70 characters) 2.) Ensure you have 300-500 words of content on your home page 3.) Somewhat unique product descriptions will help 4.) set up XML site map 5.) Run a blog and contribute to it at least once per week 6.) Acquire backlinks from pr3-8 websites from the below noted sources.
The most important step to increase the search engine ranking of any site is to include non-duplicated and fresh content in the website. Some other latest techniques to get maximum traffic to the site includes – increasing the exposure of content via social media platforms, creating blogs for the business, updating the site or a blog with a video content, and many more. Along with these techniques, also regularly updating keywords will help a lot. Re-optimization of keywords can affect the rankings effectively.
You might be careful with this kind of lists. I say this because you mostly will get only links ... Not backlinks because in those kind of site links have no follow on them.