Hi Guys, Lately I have just started working with a software company as a web marketer. I would like some ideas on how I may promote on sites. I know one can make banners, ppc campaigns, articles, submit whitepapers etc. but I'm looking for something bombastique - for example an unsual shaped banner etc. I want to make a really good impression - this is my first job so please help me out. I thank you a lot guys.
Umm... If you have funds then adwords. If no funds and looking for search engine traffic then welcome to the mad rush of SEO. You will need to do some basic SEO things on your site for onpage ranking factors. and will have to build lots of links for it. Also if your products are sharewares then submit it to some shareware site like the one you see in my sig, http://www.hotappz.com, http://www.download.com and others.
Advertise on trade sites and in magazines, offering them a special deal just for their industry. ie, "$25.95/month Hosting for Professional Landscapers" And maybe parter w/ a design firm to offer a complete design/hosting solution. There are many industries (especially service) that are (still) just getting started w/ an online presence. (The yellow pages might help in finding these industries)
Thanks for the help guys but we are already doing those things. We have 8000 back links to our site and have a pr of 7.5. We use google ads too. But I want to do something new, something out of this world.
As u are a mew wen marketer u have to know about the bombastique. and for it u have to conect from excellient web maker. I hope u will find good bombastique.
You may look for linkbaiting and viral marketing that might be considered as bombastique technique, but dont expect something miracle overnight.
If you rearly want to impress them i would come up with something totaly viral and unique that will get a lot of visitors to there site. If you can show them you can use your innitiative then your halfway there to impressing them
Thx guys but all the methods you named are already being implemented, you see that's my problem. I want to come out with something new.
Im unclear as to whether you are the company site web marketer or for the company and clients? Does your company develop rich media ads at all? Using RM you can have Ads that takeover pages, expand, show video etc. Also how does your company do banner advertising? Are you just using regular SEM tools? You could take your company's advertising efforts to the next level by advertising client sites on "Top 250" internet sites, ie: cnn.com, myspace.com etc using a tool call "Atlas", http://www.atlassolutions.com/. Atlas is definitely a great tool if your company wants to be a full service marketing agency rather than a web design styled firm.
Of course there's always bumvertising. I'm pretty sure your competition hasn't done that yet. Or tatoo a baby. That's definately new.
I have my own co. based on Internet Solutions and Advertisement. In my advice do these.. : Giving some products free. This will let people accesing what your products are what they are used for what features does it contain etc. Giving special offers in discounts or extra bonuses, people love anything that is cheap . Prize based solutions. Ticket system will allow customers to buy a product and a ticket that will have and id on it . Like bingo "The wining number isss". And the last one is Adwords advertisement. But becarefull in choosing your plans in adwords..
The fastest and quickest way to fame is by getting your link up on some high traffic websites, even better if you can get someone to say something nice about it ... get on a site like digg or slashdot and you will max out your bandwidth
Get your site listed in directories too, they get you your link onto to the search engines and increase traffic
Very inovative advertising style: http://visualsteel.net/pagepeel.shtml It´s still new so maybe this is what you are looking for StarBuG