Way to optimize category pages?

I was wondering if there was a way to optimize a category page...ie the title and descriptions and URL?

like this page for instance...http://www.bmwleasedeals.com/category/body-kit/

if I wanted to change this page how could i?

 

i would use category templates >> http://codex.wordpress.org/Category_Templates

by using a template you have more control over the individual categories you could even remove the wp_head bit from the template and compose your own custom header for that category too

 

u need to edit the archive.php file located in ur theme folder.

u must know xhtml/css and basic php

 

It's also easy to change the url by editing the "permalink" right in the Edit Page tab. You can also go to "permalinks" in Settings to change your url structure. Editing the category templates will give you the most customization options.

 

Check out some SEO plugins, try Headspace 2 and Ultimate SEO Plugin