Watch Out For This When Listbuilding!

Discussion in 'General Marketing' started by tac88, Dec 23, 2012.

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  1. #1
    I always encourage new and experienced marketers alike to build a list.

    And yes that goes for CPA & Clickbank affiliates as well.
    The benefits of building an asset, and a controllable traffic source such as an e-mail list, are endless.
    Now, one big complaint I get when people try to list build is the following:
    “People opt-in, but they don’t convert. I get a bunch of freebie seekers!”

    That last part is key. Freebie seekers.
    And frankly, if you’re encountering this, it’s most likely your fault. Hear me out.

    One thing people don’t do when list building, is looking at the offer, and working backwards.
    Instead they think “how can I get someone to opt in”, then they throw up a thank you page with some offers, and expect the money to start rolling in.
    Listen to me when I say this… The way you pre-frame and pre-qualify will often dictate the quality of leads you generate.


    So, if you work backwards, and the offer you’re promoting is a paid piece of software, then consider offering either a feature
    restricted version of the software, or a strategy that would be completely “done for you” with the software.
    In the “make money” niches, in my opinion it is much smarter to offer the promise of a strategy, than just a free e-book or something like that.
    Even more congruent, is looking at the offers you’re going to test after the opt-in, find a common thread.
    Then, the promise that you make on your squeeze page should be something like:
    “Enter your e-mail below to see an exclusive video presentation that reveals my exact blueprint for……”
    What this does is two-fold:
    1) Gets them interested to watch your video, because they want to see your blueprint or “weird trick” for accomplishing X, instead of just getting some free cheap e-book.
    2) Actually gets them ready to watch a video! Doesn’t it suck when you opt-in to something and get hit with a video or letter you weren’t expecting?
    This goes for your ads as well when buying traffic.
    Make sure to let them know what they are going to see next?
     
    tac88, Dec 23, 2012 IP
  2. Wulkanen

    Wulkanen Well-Known Member

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    #2
    Yup, if you build lists solely by giving away free stuff then you will not have a well converting list imo.
    The best thing is to build a list consisting of buyers and treat them really well, and then occasionally offer an OTO related to what they initally bought.

    BTW: That's not your article, right? Did you steal it from someone else? Because it's posted on other websites.
     
    Wulkanen, Dec 23, 2012 IP
  3. jakejoh10

    jakejoh10 Greenhorn

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    #3
    Building a list is absolutely essential.

    I do agree with you about the "freebie seekers". Something that I love to do to build a list of buyers is to create a product, list it on a site such as Clickbank or Click2Sell, and offer 100% commissions to affiliates.

    Affiliates will be attracted and promote the product, and for every sale, I get a buyer email to add to my list.

    It has worked very well for me.

    Just an idea.

    Jake
     
    jakejoh10, Dec 23, 2012 IP