Hello Everybody, I have a website http://stainedglassmall.com. I have around 40-60 visitors a day, they all from targeted area(USA), prices are low, but somehow people are still not buying. Is there anything wrong with my website?
First, are these 40-60 visitors coming to your site after searching via a search engine or are they robots crawling your site ? Have you checked your raw log files ? Even if they are real people not every visitor is a buyer, there are many more who compare prices with other sites or are just window shopping. Second, and that's totally personal and without any offence intended, but ALL your prices have a 30% off, now for me and I can confidently assume for many other visitors that does not appear to be a serious business. If you can drop 30% on everything then why don't you put your product price directly at the lower level, nobody gets fooled by that gimmick. BTW on your home page there is a "test" product at $1, better check your site all over and then check once more. Just some reflections to get you started
Maybe there's something wrong with your Buy link which leads to buying your product.. That's one possibility..
Hello, Thanks everybody for your comments. I am checking visitors through Google analysis, and as far as I know majority of those visits are people. Does anybody know which percentage of visitors are buyers, at least approximately. Also with 30% I was trying to create a little sense of urgency to buy. On my website it's said that 30% off this week only. I was reading somewhere about this marketing technique. Does anybody know if it works or people know that this is bs and I should set standard prices as they are on sale now. I also checked all ways to buy products (with my cc and via paypal) it's all working. The only concern is that it is about 4 steps to complete purchase. Should I make it shorter? Also, should I make no login purchase? Once again, thanks everybody for reading and commenting.
You should NOT require a login to purchase. You are saying to those visitors who do not want to login that you don't want their business. Is that true? Statistics are that 30% or more of the visitors who start a shopping cart will abandon it if they are required to create a password and login. You also have not given them any reason to do business with you instead of your competitors. This is called a Unique Value Proposition. You do not have an About Us page, explaining who you are (photo + story). People want to know who they are dealing with. People want to do business with people.
Ok, thank you so much. Now it is obvious that I should invest some money into development of no login purchase. What kind of reasons can I give other than low prices? Do you have any examples or suggestions of what can I do? Also what can I tell them about myself? I'm online retailer, it's not like I've been in stained glass business all my life or anything exiting like that.
If this is product you have on hand try posting some ebay auctions with higher prices and then links to your website where they can find lower prices. Post your items for sale on Craigslist or google base?
You must be able to come up with reasons why people should buy from you. You offer 30% off, but you don't offer any kind of low-price guarantee. Maybe your Value Proposition is about incredible service or quality, or some kind of guarantee if they are not satisfied. Your problem is, there are very large competitors with very good prices that have been around a while. If you don't know why people should buy from you instead of them, how do you expect the visitor to your site to figure it out? Especially, if you can't or don't tell them? Sit down with some people who know you and trust you and get them to help you figure out why people should do business with you. Then, display those reasons prominently on the home page. This should help you make sales, especially if you remove the mandatory login to purchase. Good luck.
Yeah, away with log in for buyers, make it a possibility, not a must. I for sure hate to register and often turn away if it's a must, then I go to Amazon or other company that I trust, pay maybe a buck or two more, but can rest assured that I deal with an honest company. Make customers unique by their e-mail addresses, make sure they enter it twice, confirm it, so there's no room for misspellings. Then you can reach and talk to them about their order and new deals/offers. Who are you? How long have you been in business, what do you do, what's your passion and so on and so forth are questions you need to answer. Do you have any verification that you are who you say you are? Any website certificates, any "trusted seller" awards or similar? I surely wouldn't buy from any one completely unknown. What percentage is buyers? Impossible to say, some sites can convert 1% of its visitors, while others convert 25-30% and I have one really small site, which sells a preferred membership, by very special Adwords ads, and that site makes a customer of almost 72% of all visitors. It all depends on who your visitors are, there is no way to say a fixed number, even approximationwise, what percentage is buyers, because there simply is no such thing. Also, 40-60 visitors a day ~ 1500 per month, I wouldn't expect very any sales from that amount of traffic with a general product, with no credibility on who you are and so on.
You're not selling $19.95 impulse buy products. You have expensive niche products. You might not have enough traffic to make a judgement at this point. I agree that customer logins scare some people away. And that Company Info is critical when selling expensive items.