nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring.
Nofollow links : A nofollow link is a link that is included on a webpage using standard html markup but includes an attribute to prevent passing link juice or reputation to the destination page. This type of link does not improve the link target search engine ranking. Dofollow links: Do follow†is the opposite of “No-Follow†use the HTML nofollow attribute on links. The no-follow tag tells the search engines NOT to follow the link to any other web sites.
Both nofollow and dofollow link gives you traffic, the only difference is nofollow link does not improve your SERP
In similar vein, I've been offered a link from a PR4 blog. If I go in Page Source the <head> field looks OK but at the bottom of the page I see this: "....\74meta content\75\47NOINDEX,NOFOLLOW\47 name\75\47robots\47/\76\n\74/b:if\076'}});..." Does this mean the whole page is no-follow? The page is cached regularly by Google, by the way.
@Jeepster2009: meta tags should be in <head> section of the html source. With meta noindex, the page shouldn't get indexed / cached.
Nofollow links are links that are not counted as backlinks by Google. They would not give any real SEO benefit for your site, but could still drive traffic to your site. Dofollow links are the reverse of that. They are read by Google as backlinks.
The no follow link ensures that the specific link does not get crawled by search engines crawlers and the links with that tag does not get any credit for the link. The “dofollow†HTML tag is just the opposite of the “nofollow†tag which means the links are treated as normal and they pass value and credit to improve search engine rankings. In simple terms it means that it is a positive link that you want search engines to follow.
There's no such thing as a "dofollow" HTML tag. Following a link is the default behavior of the search engine spiders. Besides, even if the "dofollow" command did exist, it would be an attribute, not an HTML tag. Straighten out your terminology before giving advice.
Holy Cow! Is there a "dofollow" HTML tag or you are just making things up? As far as I know, "rel=nofollow" means no follow, without that its dofollow.