I am having a site which I am targeting only for USA and keywords are working good in google.com. But now client is expanding his business and wants to target EUROPE region also. As I have till work for USA only so I am not much sure what to do for different region. What should I do. Can I Target different region or countries using same site? Is it possible? If yes how? What should I do for that? or I have to create different site for Europe region? Please help me.
Add your site in local business listing & try to collect backlinks from the local areas such as from Europe
In GWT, Specify the targeting region. Search directories or forum in their language, google translator will help you in this situation.