I just started a new project in Canada and what turned out to be a very competitive field. Although offline marketing seems to be out performing online marketing I was hoping maybe you guys had some ideas. I recently started a Social Buying Network like Groupon/Living Social for Canadians. That said what do you feel the best online approach would be? CPC - Facebook, Adwords what not Social Media - Youtube metacalfe Banner Exchange You know most of these. I find that cpc for a specific city seems to be quite expensive but I could be wrong. Thanks in advance!