my boss want to use the google in hk does it any help for promoting our company website in the western countries? if it don't what should we do any idea?
Build a site in english target keyphrases in english and gain rankings ..... in english or languages you wish to target ...
It is a good idea to make a website in English and add it to many directories. But the best idea is, you should make a subdomain and use for your English language. Then you should make links pointing to your Chinese language from subdomain. It will help you a lot. Because you promote your business in western and in Hong Kong too.
it does help...maybe if you put a translator to your site, it does help Chinese to read it in their writings...
if you mean by using google adwords, yes sure it will help to get the specific target you need not only from western. but if you mean just to get on a good SERPs in HK google result, it maybe hard because western visitor dont use HK google. just stay forcus on international google.
western countries? You should to with UK or US.If you want to promote your site in eastern countries,maybe you shall try google.cn.
Target your site in local results not international to attract HIGHLY qualified traffic. Or if you do business internationally, then it justifies your targeting international / US traffic. Just my 2 cents.
If your business market is limited to the Honkkong than, it's better to target in hk, but f you'r targetin your market world wide you should go with US english only.