Hi Friends I have a PR7 security themed malware protection website and I want to develop it into a "granite worktops" website. What would be the best way to develop it so as i can keep the PR and hence link juice pointing to this website. As what my experience says, once the crawlers will see that the subject has changed and the links pointing to it are coming from topics related to different theme, it would decrease the page rank. Does somebody has a previous experience in doing it in a successful way. One thought that comes to our mind is that we may mix the content For example, "new software to plan your kitchen", "our granite worktops are robust and secure", "our granite fitters are expert stone masons who can install your new granite worktop perfectly and securely". Would this work? Any suggestions would be great. Thanks in Advance.
Content Marketing. If you don't give value to people searching on Google to find valuable content, then you will be penalized.