Hello, I want to change the title tag of my website so as to make it more appropriate. Also, I want to change the meta description of this website. I am doing it for the first time. I know, it's not good practice to change title tag again and again but I am doing it for the first time. I want to know, Does it affect any ranking on SERP (My website is ranking good for few keywords)? Does it affect SEO? (My website is 1 year old). Give me some expert advice please. Also, tell me the right format to change it. Thanks
You would share you website link that Users can check out your website ! Well anyway you look like you have Knowledge about Website ! This is one of the biggest fact about website that while keep changing website Tags impacts on website but changing one & second time it won't impacts much on website ! While changing website tags ! Be much sure about tags that Tags should relevant & Similar to website ! While changing Website Tags don't drop SEO work on Website ! If website work follow breaks so it may be a reason of Website down Ranking.
If you are using already ranked keywords as title and planning to change these, then be careful because after changing Google will not find ranked keywords/title on your sites and consider that now your website is not dealing with those keywords. In this condition, your website can lost SERP rank.
Wow, you used "website" just 12 times in 7 sentences. Come on, you can do better A little more ontopic - indeed there might be changes in ranking, especially if the current title tag was good and according to the guidelines to begin with. As a rule of thumb you should only change your title tag if your current one doesn't fit the guidelines well (too long for example) or if you see a page-to-page decrease in click through rate (CTR). A good thing to consider is that if you are changing the title tag of an old page, it might be a good thing to also refresh the content on the page as the search engines love new content and that might minimize the impact.
You can change the Meta Title and Description through two ways : 1. If you are using an Admin panel(Magento, Ecommerce etc) - Login to your account and search for Home page/Page Content. You will find the page. Or it may be written default page make changes from there. 2. If you are using FTP then login with details(Port no. Username, Password) and download the pages you want to change on your systems drive. Then make changes there and again upload them. Be careful in doing changes in FTP it may corrupt your data/pages. And changing the Metas frequently will affect your website for sure. But if you are using the targeted Keywords that are more appropriate then it may make your ranking more searchable in SERPs its all about how you optimize not how many times you optimize.