All right, with Google cracking down on paid links, it's time to get quality one way links for free. Remember a quality link is often worth more than 100 mediocre links. Here's two great ways to get those strong one way links. Three way link exchange This link building strategy takes much effort, but the payoff is great. Basically, start another site that’s related to the site where you want a one way link. This new site must be a quality site for the three way link exchange to work. What should the new site be about? You can start a news site in your niche or industry. You can create a blog. You can start a site that’s a little more general in subject matter than the first site - or conversely, more specific in topic. For example, if your first site is about link building, your new site could be about SEO (a broader topic) or paid links (a narrower topic). Once you’ve established your new site, simply email other webmasters offering them a link from your new site in exchange for a link to your first site. If your new site is a high quality site, you could obtain very strong backlinks to your first site from other high quality sites. Links from related sites that are not direct competitors There are sites in your industry or niche that do not compete directly with you. Write something useful for those sites. Then, contact the webmasters of those sites and point them to your content. If you’re content is high quality, you’ll probably get a couple one way links. If the site doesn’t give you a one way link, you can offer to write an article for their site in exchange for a one way link. Here’s two examples of this link building strategy. Let’s say you have a entrepreneur blog. You can write about flipping houses as a way to make money. Then, you can notify mortgage or real estate sites about your article. In the second example, imagine you have a basketball blog. You can write an article that ranks the top ten basketball teams of all time. Then, you can ask general sports sites to link to it. One question you may be asking: “Where can I find these sites?†Search on Google with your industry’s search terms. Scan the first couple of search results pages. You should find some sites there that don’t directly compete with you.
Thanks pholpher for the brief link building course. And also thanks to gford to the link you provided. Checking that out now and signing up as well.
Just don't overdo the three way links and make it obvious. I'm sure Google will detect that just like reciprocal links and subsequently devalue them.
They might detect that, but for the time being, I think it is worth it. I also do something similar to this with a .edu website that I run...I change my links every now and then though.
Like Paid links --is not link-exchange is also bad in the eye of Google? I read on Matt Cutts BLOG and he specifically mentioned about 3-way link-exchange in very bad book of Google.
In the eye of google, simply reading this forum is probably bad. Writing an article with the purpose of gaining links would be considered bad in the eyes of google as well. The second method is great if you have an authoritative site...
Hmm, I didn't know about Matt Cutts talking about 3-way link exchanges. Anyone have a link to that blog post? Also, thanks for the reps!