Anybody else noted Tescofinance's move into position 3 for [car insurance] (UK SERPS)? http://uk.search.yahoo.com/search;_ylt=A0geuoxImCBHgj0A1HFLBQx.?p=linkdomain%3Atescofinance.com+site%3Atimesonline.co.uk Also watch [travel insurance] as well, as they've bought a "classified ad" for that term too. Situations like this continue to put the lie to Google's overblown claims that they are winning the war against paid links. I'm now waiting to see if Times Online gets it's PageRank slammed for selling links like so many other sites.