Link juice is the assumed "power" of a link/links. "This link will pass a lot of juice" aka "this link is powerful, it should help my site/page".
Juice is the term used for how much benefit a link passes on, as not all links are equal. A link is assumed to pass more link juice if:- 1. it does not have the nofollow attribute added 2. the page the link is on is indexed by the search engines 3. the number of links on the page that the link is on are low 4. a page with a higher mozRank and mozTrust is likly to pass more link juice
The link juice, which is a vital component in search engine ranking of a website. The more the quantity of relevant and quality inbound links, the more votes you get and acquire improved search rankings and better visibility. There are many ways to collect these quality links which you need to get from a talented link building company. It nourished your website naturally, which Google admires and recognizes.