Hi DP'ers, This is not my first post here but it is mainly my biggest share, so check it out below. I am going to share how I grow my list on facebook for $0,08/subscriber. Maybe for some of you this is not news, but I am pretty sure it will help many, just like it worked for me. Now, let's get to building our list of subscribers. I recommend setting up 3 different squeeze pages ( you can use some free templates that are already optimized from leadpages ) Here comes the testing part, where you test and optimize your squeeze pages for the biggest optin conversions.I personally find that an optin rate below 30% is not profitable, you can do your math and find out for yourself. After testing up and choosing the squeeze page with the best optin rate it is time to start making up with facebook ads. The main step would be to create your custom audience. Go to https://www.facebook.com/ads/manage/audiences.php and you will see, in the upper right corner the CREATE NEW AUDIENCE button. Push it. The reason why Custom Audience works is because you get to create a type of audience, and laser target it. Now you get to target your customers. Depending on the niche, I use several audiences and targets. Let's say you are into the flower industry. What are you going to target? Not only people that like flowers, but also people that is going to get married and will surely need your services. I hope you got the point. I usually target around 700k - 2M people per campaign and this is very important, because when calculating your cpc, facebook is going to keep in mind a lot of variables, like image ctr, how many times the ad was shown to 1 target and your BUDGET. Your budget is crucial in this situation, because facebook is going to calculate your cpc in order to get you the actions you requested for your budget. I recommend setting up a budget of around 20$ per day when starting up, not bigger.And also, set the campaign bidding on "bid for website clicks". As I said earlier, one of the most important things in getting low cost ads from facebook is corelated with your ads ctr. You need to have the biggest possible ctr for lowest cpc. In order to acheive a great ctr, you will need to test your headlines and images. I recommend images with less text and more psichological persuasion. For the headlines, I always use simple call to actions, around 4 words and the body text should clearly explain what benefits will the user have from taking that action. Now that you have finished setting up the campaign, it is time to get it approved, this will usually take around 30 minutes. At first, facebook will spend around 3 quarters of your budget in order to calculate your ctr and start determining if your ads are strong or not.Based on this, you will see your real cpc. If you targeted the audience the way I explained, you should start seeing a very low cpc around $0,10 and that cost will go lower as long as you run the successful campaign. Remember, you should always optimize your ads images and text so you will be sure that your ctr is as high as you can. No high ctr, no low price for you! Facebook's way of thinking is about virality, always keep this in mind. Hope this thread made a bit of light about this topic and I hope to see some results here at least as good as mine. Feel free to contact me anytime if you need to know more or maybe I wasn't clear enough, Darius Vaduva
I guess FB is like every other paid ads, you need to test until you find a winner, then scale the hell out of it! Good info thanks.