The last 7 days visitors to my site have halved, but Adsense earnings are up 10% or so - anyone any ideas why?
Coincidence, nothing more. Fluctuations are often.. my page sometimes generates 1+ $ clicks, and sometimes 0,3 $..
On most AdSense sites, a 20% of the pages generate 80% of the revenue. If your traffic loss was in the non-producing pages, while you also gained traffic in the cash-producing pages -- you will see traffic dip and earnings rise. Also, sometimes an advertiser will come up with a really attractive ad that will drive CTR way up. Those are happy times. How is your CTR and CPC?
Will its called Pareto's Law and works for most stuff on the net. With forums you find that 20% of members make up 80% of posts. I googled for Pareto's Law and #1 was: http://www.anvari.org/fortune/Laws_2/933.html how not to build a site