Hello all, I wanted to share with you the viral marketing effort we are doing at my company. Essentially we are a money management business similar to that of Quicken. Since budgeting and money management don't scream "fun or exciting" we came up with a fun way to introduce our product to new audiences. Since I am in charge of the search engine optimization & marketing I was also interested in gaining a lot of link backs to help improve our rankings. How it began: We created a budgeting superhero called Ted Dinero. He has a website (www.teddinero.com) and we created several very funny video clips. I have posted the videos to Youtube, Break.com and several other video sites. Any search for Ted Dinero should bring it up. The site is a lot different from our more "corporate" feel of our flagship site www.mvelopes.com. We wanted to make discussing money management "lighter" and help increase our free trial enrollments. But mainly, I wanted something that could take off virally to increase our back links and thus help increase our rankings and attract marketing buzz. What I did I wanted the videos to be short and snappy (which I hopefully accomplished). I started out by posting the videos to the various different sites and also created a "top 10 budgeting tips from a superhero" and "digged it". We bought TedDinero.com and did a 301 redirect to http://www.mvelopes.com.teddinero. The reason for this was to make the site easier to remember and to pass the link juice back to mvelopes.com and work on our deep links. You will also notice that the first paragraph has a keyword in it to further pass on some of the link juice internally. Results So far we have had about 6000 views and I just launched a new version of the video which you can see at: http://youtube.com/watch?v=0XlB8RqUESo http://my.break.com/media/view.aspx?ContentID=366200 We have had some modest success with it and I hope to see how many link backs we get at the end of the month. I would love your guys feedback and if you wouldn't mine to also discuss it on your site and rate or comment the videos. Please pass it on. Not only will you get some good laughs but our budgeting program is actually way cool. Let me know what you think and I will keep you posted on how we do. Visit TedDinero.com!