Viral Marketing Offline a creative example you can learn from

Discussion in 'General Marketing' started by muki007, Aug 23, 2007.

  1. #1
    I just saw a great commercial , it will sure have an awsome viral effect in our area . I live in Florida .

    So a local furniture company is running an ad that says if you buy furniture on credit now , if the Florida Gators will win the NCAA championship again they will payoff your debt . ( I think the football team, but did not understood which championship team is about, because the Florida Gators have won a few lately :) Go Gators ! )
    I think it is an awesome move, specially that in our area every other person is a Gator fan, this will make people their friends about it, for sure one of the more creative marketing moves I have seen lately .

    Heck it made me write this down, what do you guys think about it ?

    Peace
     
    muki007, Aug 23, 2007 IP
  2. Dylan Tovey

    Dylan Tovey Peon

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    #2
    Creative - but dangerous perhaps.

    You would certainly hope that they've insured themselves against the exceedingly unlikely event of that actually occuring :)

    Anyone have any thoughts about how this might apply in a onlilne situation?

    Dylan
     
    Dylan Tovey, Aug 23, 2007 IP
  3. Fahd

    Fahd Well-Known Member

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    #3
    Interesting marketing idea that will definitely result in some buzz. But whether it will yield a ROI in the end depends on the gators losing I'm sure.
     
    Fahd, Aug 23, 2007 IP
  4. muki007

    muki007 Peon

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    #4
    I was thinking there must be some kind of insurance they covered themselves otherwise it could get ugly :)
     
    muki007, Aug 23, 2007 IP