Viqeo.tv - a new kind of video performance

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Hey, guys! I would like to introduce our innovative video platform Viqeo.tv. Viqeo.tv - an all-new video platform that meets nothing comparable worldwide. I'm pretty sure, our tool will bring your video content performance to another level. Multiplying your advertising inventory along with the revenue is achieved by seamless video integration into your website’s content using Viqeo free player. Just a quick introduction to what our partners achieve by working with Viqeo:

• · Significant boost in video performance on mobile devices
• · Outstanding user engagement
• · Increase in advertising inventory and revenue (up to 80%)
• · Both desktop and mobile inventory monetization
• · Absolutely free video player working on Rev-share basis
• · Beautiful design

A detailed description of our main features with live examples can be found here: https://docs.google.com/presentation/d/1P6DJTPJtfeMmPozv1pPz7Wner7NCcJ_DmlPOcVclgLE/present?slide=id.p

If you haven't worked with video yet, it's easy to start with Viqeo. You don't need your own video production, you can take any video, cut it into pieces within minutes, add some text to the article and monetize it with expensive Instream Video Advertising. A feed of autoplayed videos allows you to triple your video advertising inventory and keep your users longer on your website. This technology is great for reviews of all kinds and for better storytelling.

We have conducted a small study on how autoplayed videos influence user engagement.The results were surprising.

I'd like to answer all your questions here. To try Viqeo, go to viqeo.tv and request a demo.
The following requirements for websites are relevant for Viqeo team:

• Tier 1 only
• Sites with more than 1 000 000 visitors in a month
• Clean and legal content

Kind Regards

See our future posts with detailed analytics. Stay tuned.

 

Autoplay vs Press-to-play: deep analysis of how people react on autoplayed videos

Do all videos should be autoplayed? What if people don’t like it and will stop it as soon as video appears on screen? Are autoplayed videos good for mobile phones? Of course Facebook, Twitter, Instagram and other services & messengers play video when it is on screen. But what about your website?
As we believe in such way of media consumption we’ve decided to make deeper analysis of how people react on autoplayed videos inside text articles both on PC and Mobile phones.

We took few articles on Kanobu.ru (leading Russian gaming website) where we put some videos with ‘Play’ button and some videos started automatically without sound. And below you can see what we’ve got:

Review of ‘Detroit: become human’ game

URL: https://kanobu.ru/reviews/retsenziya-na-detroit-become-human-372037/

On the top of the article you can see Youtube-embed video which we can’t count in detail that’s why we count a video below (Game trailer):



Visitors should press ‘Play’ to see the trailer. The video is very relevant: people like to watch trailers for games & movies. But what we see here:



Only 6,2% of people who reached this video on page is actually started it.

Much below was another video: it’s not a trailer but nice illustrative video with robot girl:


This video was started automatically when appears on screen and was stopped after it scrolled up.



With autoplay numbers of video starts are expected much more interesting — 96,9% (autoplay may not start if somebody uses ‘traffic save mode’ of ‘low energy mode’ on the Phones).

Ok, it’s predictable if you have autoplay — almost all users will see a video is started. But for us is more interesting depth of view metric: how people react on it? Will they skip video or not? Let’s dig deeper into detailed stats.

The length of video above is about 55 seconds. So 6682 of visitors watched this video up to 25% of it (First quartile) — 51,9%. So 48,1% just skipped this video in first 13 seconds, but others continue to watch, and Midpoint (27,5 seconds) was reached by 4902 of visitors (38% of people since start).

At the end we have 3764 people (29,2% of all starts) so almost 30% of all people who started to watch this video reached the end of it. Moreover, 639 of all who saw this video unmuted it (it’s about 5%) even if there is nothing special to hear. With other videos (like trailers and videos with people) we see much more unmuted views (up to 50%), but we will publish analysis of how and when people unmute videos later with special article. Stay tuned.

Now let’s compare everything above with the first video with ‘Play’ button.

It’s a little bit longer — 301 seconds, so the first quartile is on 75th second of viewing what is more comparable with the end of autoplayed video (55 seconds), but numbers are very different: 3764 vs 1001. Of course first quartile in the manually pressed video is 20 seconds more to wait, but actually this video is higher on the page and has 16 418 appearances on users screens against 13 296 for autoplayed video which is 23,5% more.

As a conclusion it can be stated that if you published relevant autoplayed video you’ll get almost 1 minute of watching on page what is almost 4 times than with with ‘Play’ button. So 30% of all people reached this video on page have a chance to see this up to the end.

That’s not only one example: we tried dozen of pages such as https://kanobu.ru/articles/e3-2018-forza-horizon-4-372144/ and see similar results: depending on specific videos number of starts is higher up to 10 times and deep watch is bigger in 2–5 times. Also we have analysed more than 30 of pages with Kickstarter gadgets reviews on Lifehacker (i.e. https://lifehacker.ru/oculus-go-f8/) and average time time on page with autoplayed videos compared to static images or Youtube-embeds is higher up to 45%.

 

Why Pre-Rolls Should Be Removed from Text Articles as a Class?
With this article, we want to share our experience with the seamless integration of video content into web text. If you are a media publisher, have your own blog or even e-commerce website, it can be useful for you to understand the difference in video consumption between platforms (YouTube, Instagram, Facebook) and text articles.




With that goal in mind, we will publish user experience data, statistics on how people interact with video in text and our ideas for how to enrich articles with new forms of video content. This way, you can make your content more interesting to read and increase the amount of time people spend on your website instead of platforms.

We’ll start with pre-rolls and why they should be removed from any types of videos inside text content. Below, we’ve listed a few reasons why all pre-rolls should be replaced by mid-rolls and muted autoplayed videos.


Reason 1: You are not Youtube

It’s sad but true: If people want to watch videos, they go to YouTube. Most visitors won’t watch more than 1–2 minutes of video in a text article, so pre-rolls before your video content is an entirely wrong choice.

YouTube can even show unskippable 20-second ads prior to the content and viewers will wait because the average video length on that platform is 10–20 minutes. 20 seconds of ad time compared to 20 minutes of content is just 1.6% of the watching time.

In text articles, visitors rarely watch for more than 90 seconds for long videos and 40 seconds for short looped videos. So visitors will see 20-second pre-rolls compared to 90 seconds of content, and that ratio (20/90*100 = 22%) is too high.

Reason 2: Pre-roll after ‘Play’ button is pressed decreases a number of interactions

If you place a video inside an article that requires a click of the ‘Play’ button and is followed by a pre-roll ad interruption, most of your visitors may just skip this video altogether. The reason for this is pre-rolls. People have to sit through an advertisement before they reach the content, but they don’t even know what to expect afterward: It can be uninteresting and quite short.

Of course, pre-rolls aren’t the only reason people don’t press play: Content is not pre-loaded, so you need to wait before you finally reach the content.

Reason 3: Autoplayed pre-rolls are actually not pre-rolls

If you need more money from huge video advertising spending you obviously need to show video ads. But to be honest, pre-rolls that are automatically started before content are actually not pre-rolls. For user engagement, it compares to outstream video ads, as your visitors will not wait for pre-rolls before the content because they just don’t see the content after the ads.

So by showing pre-rolls in autoplayed videos, you can get some advertising income, but not for a long time: Advertisers will see many skips on their ads and consider other websites to place their ads on. Besides, these pre-rolls are actually not good for search optimization: People just skip them without any interest.

Why mid-rolls?

It’s simple: you need to give something to get something.

Replacing pre-rolls with mid-rolls in autoplayed videos can get you both user engagement and additional video ads.
By showing relevant content first without any interaction requirements, you stop users from scrolling away. If it’s relevant and interesting, you can keep up to 80% of all video starts until the advertising breakpoint, and people with high probability will watch 10- or 15-second ads in their entirety.

 

What can you say about the security of your project?

 

Hello Moloove,

Can you be a little more specific? I don't quite understand what you mean.

Regards