Here is Jack Dorsey talking about his creation 1) Draw: get your idea out of your head and share it 2) Luck: assess when the time (and the market) is right to execute your idea 3) Iterate: take in the feedback, be a rigorous editor, and refine your idea. It's a very Inspiring Video so I recommend to watch this Video You can watch Video: The 3 Keys to Twitter’s Success Enjoy!