Video Optimization

Discussion in 'Search Engine Optimization' started by johnken0123, Aug 31, 2008.

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  1. #1
    Video Optimization

    1. Make sure that your video clips are relevant and informative - For starters, ensure that your video provides useful and informative information. Videos that demonstrate step by step procedures are great, videos that express an opinion about a specific topic can be useful too. Videos that have nothing to do with your brand or service offering or are general or vague in nature will just confuse your audience. Save the viewer the trouble and don't just upload a video for the sake of uploading a video.

    2. SEO Video Optimization Fundamental Tip #1:
    Give your video a Catchy Title - Video can be used to bring visitors to your site. One way to get users to view your video is to give it a catchy title that contains a related key phrase that is relevant to your product, service or brand.

    3. Use Video as a Portal to other Content on Your Site - Upload a couple of videos to portals like YouTube and provide links back to related content and other videos on your site.

    4. SEO Video Optimization Fundamental Tip #2: Optimize your video for Important Key Phrases - You might want to optimize your video for terms users are likely to be searching for. Tag your video with these terms, consider naming the file name of the video with these terms in mind.

    5. Provide Transcripts of your Videos - Good old HTML content is still a favorite with the search engines. If you want your video to rank well, you need to give the search engines something to index and rank. Surround your videos with onpage copy that can be indexed by the search engines.

    6. Keep Your Videos to five minutes or less - there is nothing worse than a boring video that goes on an on. If you have video content that is of long duration, consider breaking it up into smaller pieces and tag each accordingly. Not only does this make for better viewing pleasure, it also keeps the user looking for more.

    7. Make use of a Video Sitemap -
    For video that is native to your own website, make sure that users and search engine spiders can find your video content. The easiest way to do this is through the use of a video sitemap on your site. Use important keywords in the anchor text links to your videos featured on your video sitemap.

    8. SEO Video Optimization Fundamental Tip #3: Tag Your Videos -
    tag your videos with key phrases that are reflective of the content.

    9. Brand your Video with your Logo - Video is a great tool to generate brand awareness with your prospects. Take advantage of this by incorporating your brand in your videos.

    10. SEO Video Optimization Fundamental Tip #4: Remember Inbound Linking Factors - Link to videos using important keywords in anchor text.

    11. Offer the Option to Embed Your Video - allow other users access to the coding that will allow them to embed your video on their website or their blog. Think viral marketing

    12. SEO Video Optimization Fundamental Tip #5:
    Add Descriptive Meta Data - optimize your video for relevant keywords and include a keyword rich description of your video content.

    13. Allow Users to Rate your Video - videos that receive higher ratings from users are the ones that users tend to favorite and save. You can bet that the search engines will pay attention to this when ranking these videos.

    14. Syndicate Your Video - Submit your video to RSS.
     
    johnken0123, Aug 31, 2008 IP
  2. Kurg

    Kurg Member

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    #2
    Great list but remember, videos don't do well SEO-wise if you don't write about them as well. Search bots can't see the video and are only looking for on page text. Make it descriptive and at least 2-3 paragraphs long. (#5 - my bad - too many sites don't follow that one).
     
    Kurg, Aug 31, 2008 IP
  3. linkmanager

    linkmanager Well-Known Member

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    #3
    How can I add meta tags to video clip ? Anyone knows?
     
    linkmanager, Sep 1, 2008 IP
  4. hardevzala

    hardevzala Banned

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    #4
    You R Right Video Submission is The Very useful To Website Ranking and Website Marketing Thanks For Your Sear Your Knowledges.
     
    hardevzala, Sep 1, 2008 IP
  5. Kneoteric_eSolutions

    Kneoteric_eSolutions Banned

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    #5
    Video optimization - from a SEO point of view it is not all that great but then that should not deter you from using it. Adding a good description to the video should help you make the crawlers understand what the video is about, but since the crawlers can't see or hear the video, they are completely blind to it. Everything rests on your ability to describe it as best as you can. You tube is a good example.
     
    Kneoteric_eSolutions, Sep 1, 2008 IP
  6. johnken0123

    johnken0123 Banned

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    #6
    thanks for all ur comments
     
    johnken0123, Sep 3, 2008 IP
  7. juliensimon

    juliensimon Peon

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    #7
    juliensimon, Sep 3, 2008 IP
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