So we just launched our new blog Franchise Sizzle! -The Franchise & Biz Op Blog and we wanted to get the comments flowing. The main franchise website is not new, but the blog is, so we looked around and saw some people suggesting offering a contest to get things kicked off. We decided to invest a few bucks, buy a prize, and create an offer of a chance to win a free video iPod nano for anyone who posts a comment and two chances for anyone who blogs about us on another site. We chose a PRODUCT RED iPod to concurrently help support The Global Fund's fight agains HIV/AIDS in Africa. Guess what. It works! In just a few days we have had over 75 posts and over a dozen links. Contest runs till New Year's eve. I am not sure of the long term benefits of this program, but it has generated some traffic and it's fun.