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Video average watch time

Discussion in 'Facebook' started by roaminroy, Jun 13, 2018 at 10:02 AM.

  1. #1
    Hi, I am confused by fb definition of 'video average watch time' as being 'total minutes viewed ./. by number of views'. This is misleading since I have calculated it is in fact the total minutes viewed ./. the number of people reached. I have not been able to find any confirmation of this anywhere, but 3 ad campaigns have shown me this to be correct. Am I missing something?
    SEMrush
     
    roaminroy, Jun 13, 2018 at 10:02 AM IP
    SEMrush