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Video advertising......is dead

Discussion in 'General Marketing' started by sunnydiv, Feb 1, 2007.

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  1. Bali

    Bali Guest

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    #21
    there is a missing piece of logic: who pays for TV ads now? Aha. They have big budgets, don't they?
    Aha. Now broadband videos get all these tempting view & download numbers, and ads there are cheaper
    than on TV. Aha. So where is the ad money going. Watch the money move, this will help a lot to
    avoid empty speculations that are based on how you feel about it. Money talks, feelings lie.

    Dave
     
    Bali, Feb 2, 2007 IP
  2. Nathy

    Nathy Active Member

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    #22
    I get quite sick of ads in videos that I'm watching but I really don't care about the bandwidth.
     
    Nathy, Feb 2, 2007 IP
  3. sunnydiv

    sunnydiv Peon

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    #23
    LiquidWebTravis
    this argument relates to those who "pay per mb" for surfing the internet.... their "free mbytes) are limited
     
    sunnydiv, Feb 2, 2007 IP
  4. checksum

    checksum Notable Member

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    #24
    Of course you don't care, you don't have to pay the bill. :rolleyes:
     
    checksum, Feb 2, 2007 IP
  5. jrbiz

    jrbiz Acclaimed Member

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    #25
    Regarding TV commercials, there is more bad news. Virtually any marketing study that I have seen regarding 'memorable TV commercials' (i.e., the ones that have a new look or gimmick and people talk about at the office the next day) are that people remember the commercial but rarely, if ever, remember the specific product that the commercial was about. For example the Energizer Bunny commercials were very well known and people would even think of them when buying batteries, but most times would not buy the battery that it advertises, instead buying a competitive offering on the shelf.
     
    jrbiz, Feb 2, 2007 IP
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