Not sure if this is the right area or if this topic has been covered before. I recall reading this article back in the beginning of the year: "The New York Times has an article today about video advertisements coming to a mobile phone near you. So far consumers (and carriers) have been very resistant to advertising on phones, so it remains to be seen if this idea will catch on. In March, Verizon Wireless and Sprint Nextel plan to test how consumers react to short video ads on their phones. But the carriers, fearful of upsetting customers, said they were not planning to deploy this broadly. Interestingly enough, the article notes that click-through rates for mobile advertising is about 4%, compared to 1% on the desktop. ". We have recently been working on adding mass multimedia distribution to our group-based message broadcast service and sending multimedia advertising (video or images) to mobile devices has been a discussion with us for some time. Interested to get a viewpoint from forum members on this. Thoughts?
I just read today in the WSJ, that Yahoo has a program that is becoming available to download for your phone. It is a basically a program that allows you to gain access to the internet, but only though their program and to their site. This allows users to find information about stuff without going to any sites besides yahoo. It also said something about having ads in the program, so I'm assuming if you have a YPN account, maybe there will be an option to advertise to the phones. And that would be really cool to do. It would open up a whole new demographic.