Just been reviewing a campaign for a prospective client, and they had a few keywords with a £5.50 minimum bid. Is this a record? I've never seen one over £5 before...
$13.00 the highest minimum bid I have every seen, It has been a while to I do not remember what the keyword was.
Its all related to your location US 10.00 USD UK 5 CAN 12.00 CAD in the US market, when you consider the CAD dollar is above parity, its like 12.50 US. I imagine after that last update they would be updating this to allow you to pay more, and more and more, I am not sure why they would do it, but maybe as a cash grab.
I have seen one similar a few weeks ago for a new client! The funny thing as that they where actually running this campaign and they thought that it was normal to pay £5!!!
$12 here. I tend to see this more with inexperienced clients. One was running their own PPC campaign and spending $3000+ each month, and wants to get it down to $1500. Deleting or "repairing" these words has already brought many of them down in less than a week.
Yeah...without landing page optimisation & good quality score its just impossible to get less than $5 min. bid on a keyword. I'm facing these problems even with non-competitive keywords....this problem is more specific to squeeze pages. Now-a-days I'm just using Site Targetting...which is giving me better ROI
Listen to Universal Soldier he's right. No matter the keyword if your destination page is not related you minimum bid will be very high
bids for rare diseases an stuff for certain class action lawsuits can have bids of the max $50 (or did they raise it to $100) until the word gets out and people click on them for fun you might want to try better targeting your ads (geographically, use negative keywords, etc) and testing different ad text to get better ctrs and thus lower cpcs
i just noticed the same thing everything was $10. i really think that there is a problem. there is no way i am paying $10 for each click last year i was able to get 0.15 cents