Very good traffic, but low earning, Please advise

Hi,
my website has about 500 unique users daily and 3000 pageviews.
According to google Analytics: 60% direct traffic, 28% reffering from other sites and 13% search traffic.
40% Users come from USA, 30% from Europe and 30% others.
Average visiting time is about 10 minutes.
Adsense CTR is near 1 - 2 %.
It is a LIVE tv website and keywords are related to tv and radio and streaming and so on.
But my clicks are as low as 0.1 - 0.4 cents.
Website has a pr 2 and Alexa Rank of 190000.
I don't think that my keywords are low paying keyword by adsense.
Don't you think that this website deserves heigher click pricing?
I am very confused what to do.

Thanks

 

Sorry wrong thread
How can I change the thread???

 

maybe get an affiliate deal with something related and try that instead of adwords for a bit...see if it works...

 

if you have too many ads you might earn less. placement is an issue, experiment with that.

 

the problem is that those who want to want live tv may not want to click on the ads. They may think that clicking on the ads mean exiting from your page. I think you will get better results from affiliate marketing

 

Placement....you have to make sure it blends. If you are not getting clicks on your adsense, then having affiliate links will be useless too.

Are you attracting the wrong visitors? If 60% is direct, then that means its the same people coming back regularly. If they didnt find interest in the ads the first day and didnt click, they will not find interest the second day.

You have to start working on SERP and start attracting visitors from engines or other sites.