Very Expensive Keyword Prices My opinion on the subject.............. SEO is very important for any website, i have found that it works in two ways, either spend your budget on SEO and get organic visitors or spend it on PPC Advertising to get visitors to your page. They both have there advantages and disadvantages, SEO is expensive but usually a once of fee(per year) although changes need to be made yearly to keep your site optimized and within the first 3 pages of Google. PPC can produce very good or very poor results and sometime a negative ROI! But it requires either you(the website owner) or your Advertising Network Manager to constantly monetize your ads to give you the best return for you dollar. But due to growth of big companies and the expansion of the internet it is hard for small players to bid on keywords priced over $5, they don’t have the budget to compete at these prices and are sometimes are left on page 10 or page 20, which does not equal good conversions, who goes to page 10 in Google/yahoo…. My company owned a Search Engine for 3 years and decided to go into the PPC advertising industry earlier this year. After months of planning and designing we launched www.ikojo.com in February this year. Because PPC advertising in run on a Auction System keywords in our system start at 10c, a keyword like credit card is around 30c per click for number 1 position in Search and Contextual Ads.(not trying to sell my business but just letting you know there are alternatives out there that do work and don’t break your bank) My theory is that bid price will keep rising, there is going to be a growth of 30% in Online Advertising Spending in the coming year(after around a 24% increase last year), and as we all know, they all run auction system so i think for websites its only going to get worse, look around, there are good alternatives….