Verified by Visa / MC adopted by WorldPay

Whilst chip and pin is making inroads here in Europe another security feature by the main c-card companies has been much more low key but may now be used agressively to entice purchasers.

Password / security code for on-line usage of c-cards.
It's free just contact card issuer and agree a password / security code to be used in conjunction with on-line usage of your card.
Giving visitors/customers and the retailer a bit more piece of mind when using c-card on-line.

Worldpay will switch their systems to accept advanced security by Visa and MC at the end of this month (November)

For a long time now verified by visa and the equivalent

http://www.visaeu.com/iusevisa/shoppingonline.html

or MasterCard Secure code

https://secure2.arcot.com/vpas/pscu_mc/enroll/index.jsp?locale=en_US&bankid=743

have been around but are not been used by "samaller" online retailers.

This is going to change now that WP will integrate this.

It's worth thinking about as advanced security is always a great one to pull in vary visitors.

M