Vendors did you do any changes due to new FTC rules?

I am submitting my first product for review. I have some testimonials on my sales page. What should I do and what kind of disclaimer should I use to make sure I get approved?

I don't want to remove testimonials, so I am looking for alternative solution.

Thank you!

 

First question: are the testimonials real?

 

From how he said he don't want to remove his testimonials, he make it seem like their not real.

 

nope, it's a new product, so not real, but 100% realistic and would represent a typical result

 

If the testimonials are not real, then I'm pretty sure to be FTC compliant you need to say something like "This is not a real testimonial" under each testimonial.

 

Are any testimonials real? Do people who have bought these ebooks and information products actually write to the author telling him/her how fantastic their product was? Even if the product was genuinely good, people have already forked out $50+, the last thing they'd want to do is help the vendor sell more. Of course, I don't know this for a fact, but it's just the nature of people in general. People don't go out of their way to help a commercial venture unless they have some monetary benefit in it.

 

Yes I did make changes. I took out the specific results in my testimonials as the FTC demand. I strongly suggest watching the Jim Edwards interview with the FTC guy.

My conversions have not changed.

 

Are these FTC guidelines only for US vendors?

 

Well it would be far too much of a hassle for them to impose them internationally even if its possible.

 

If there not real take them out, irrespective of the FTC.

Most of the super affiliates have made almost no changes to their products. But soon as one of them gets hit watch them run!

 

Bad move.

You can launch new products with real reviews, and you should!

For example I have launched several Ebooks and membership sites that I first either:

1) Gave are review copies on DP
2) Sold as WSO's
3) Offered as a free perk for my membership site customers.

In each of those examples I ask people for feedback and for written permission to publish their reviews.

As a result whenever I launch a product, I already have 10-20 reviews or more to show - and they are all real.

Good luck in your marketing efforts.

 

give your product to a few people to review and ask for a testimonial/review.. will take a week, problem solved and you can sleep at night.

 

Just get 3 - 5 friends to give an honest review of the ebook. No sending it out to random unknowns that will probably steal the content. Just 5 average Joe friends who will take a few minutes out to do it. FTC can't complain if it came from REAL people.

 

Lol, which would then totally defeat the purpose of having the testimonial.

 

Everyone has to comply with the laws, there's no shortcut.

Al.