I started a 4 week long adword campaign to see what kind of results it produced for one of my websites. (OK, so I was bored one day and signed up for adwords.) It has brought many more visitors to the site, with 3 main benefits - one, my weekend earnings have climbed from virtually nil to equalling my weekday earnings (weekends were DEAD for me) but the second result has been an improvement of between 400 - 700% in my CTR. That has been extraordinary and I can only assume that people who clicked on a google ad to get to my website are subsequently then far more likely to click on a google ad to get out again. Thirdly, during the period of the adword campaign the stats for that website show that 70% of visitors are bookmarking the site whereas before only 14% were. (Which means, touching wood madly, some of them may actually come on back! LOL) Anyone else had a similar experience with CTR improving via an adwords campaign? My adword campaign is drawing to a close and then I'll sit back and see what happens. On the whole though, it has been a pretty interesting experience, esp re CTR.
I've started with adwords a few days ago with one of those $50 vouchers and by now i see a small increase in visitors... Let's wait a week or 2, to see the results!