Hi, I hope this is the best place to post this thread - We're a relatively new video site and looking to do VAST Preroll ads. We're currently using AdMedia but the CPM is $1.6813 - Even Popads.net is paying more than this (3-4). Are there any recommendations for other networks which offer VAST format tags? What is a normal payout for preroll ads? I thought it would be MUCH higher.
Most video demand is US, and Canada right now, some UK but mostly US and CA. So if you are comparing your rates for traffic in india etc, then your rates are not the worst, however if your traffic is top tier (US, UK, CA, etc) then you should be looking at video CPM's at $4+ We have video campaigns running at over $20 CPM's. So its all going to depend on who you work with and what countries most of your traffic is from.