Varying SERP's

Hi,

I have a .co.uk domain and was wondering why my SERP varies so much for the same keyword phrase between countries on google, which are;

google.co.uk = SERP 4

google.com = SERP 35

google.com.au = SERP 154

Why are they so different and how to I achieve the same SERP as what I have on google.co.uk?

Jimbob

 

That's the way Google works. You can read more about it here: http://googlewebmastercentral.blogspot.com/
You won't rank N1 in every country unless your site is CNN.com or something like that.

 

Hi,

Thanks for the reply.

Does the fact that my domain is a .co.uk make any difference?

Jimbob

 

It does.

Google tries to show the most relevant results to every user.

The fact that yours is a .co.uk would definitely help it in UK rankings.

 

To put it simple:

co.uk domains rank well in Google.co.uk
co.uk domains rank so so in Google.com
co.uk domains don't rank well in other countries

If you would like to have a chance to rank well worldwide you will need .COM .NET .ORG domain name.

co.uk domain is like telling Google: "My business is strictly based and related to UK"

 

Thanks for the feedback.

I have had a lot of contradicting advice regarding this and some is saying that the domain makes no difference and others like yourself say that it does. I have changed by SEO recently and shot from SERP 165 to SERP 35 on google.co.uk over a 4 week period an have held it.

I also see a .nl domain ranking very high on google.com for the same search term.

Jimbob

 

The domain makes a difference when it's country specific like in your case.
99,99% of the DP users will agree with what I wrote about co.uk above.

When your business is international you should always choose .com or .net domain.