Ok the title probably sounds very very sad.. but its quite interesting. I am compiling variables.. which would help me analyse the data of the Search Engines... and users... keywords.. how keywords work.. bla bla The variables I have is 1) Location -> Continent -> Country -> State -> City 2) Search Query 3) Origin of user (Analysis of the content / context of the site from which the visitor came) 4) Historic Data 5) Browser Client 6) Browser Language 7) Operating System 8) Toolbars on the computer 9) Did the user use the Search Box in the browser 10) Did the use use Search Engine Site 11) Resolution 12) IP 13) Internet Speed 14) Flash / Java Enabled or not 15) Color 16) Font / Font Size Each of the above are variables that can be tracked. If anyone has any addition please reply to this post and add your variable.