I've seen the instructions for attaching either a fixed value (e.g., $4.00) or a variable value (e.g., <?echo $FinalCost?> as a conversion value. However I'm wondering if you can do a standard equation in there that would support a fixed value plus a variable value? For example, let's say that a conversion to us is worth $8.00 * 10% of the order total. Could we do $8.00 + 0.10 * <?echo $FinalCost?> ???
So it's basically an either/or huh? Let me try on another scenario. Can you establish different conversion codes so that people coming in from one Ad Campaign have a certain code (and certain conversion value) associated with them and another conversion code coming in from another Ad Campaign have a different code (and different conversion value) associated with them?