I just started using them, and they are great for heavy traffic sites...I am just curious what you people are getting CPM with them...my rates for both towers and banners are .40 CPM...which I've heard it could be alot better..\any tips?
I've heard BurstMedia is pretty good, too. Hey, could you tell me how much ValueClick pays for each type of banner? Like how much to they pay for a Leaderboard and Wide Skyscraper. Also how much do they pay more for half page ads and all of that. I look forward from hearing from you about this.
I gave them a go, hoping for a lot more from my 1million+ impressions a month but adsense ended up paying better despite it being a forum, notorious for lacking clicks.
I don't think you can expect a much better CPM. In my experience, the more annoying the ad unit, the higher the CPM. For instance, popups pay more than banners. Blinking ads (usually) pay more as well. You have to strike a balance. Upset your viewers with instrusive ads and they won't come back. But no ads and you make no money! Definitely go through the campaigns and filter out those ads that are annoying AND low paying. Good luck!
WOW! I changed my campaigns to all cpc instead of cpm....and now I am getting over $2 CPM on all ads!