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ValueClick Media -- VERY low eCPM! What should I do?

Discussion in 'Pay Per Click Advertising' started by Doroty, Mar 5, 2012.

  1. #1
    Hi Guys,

    I have been accepted into Valueclick Media since last year december, but only started using on January. My January eCPM was $0.12, for February $0.20 and for March so far is $0.20 on average.

    I am using the "Medium Rectangle" "728 Banner" and "160 Skyscraper". I am not using pop-under or anything else. only those three. I have set defaults to Technorati, it didn't work that well. I also tried "Filters" function, but still no improvement. What should I do to increase it to an effective eCPM of $1.2 that you guys all have. Or at least increase it a little bit more. I am serving more than 5000 impressions (60% of which are filled). I never have used pop-unders, I am afraid the users will hate it and maybe it would be too annoying for them.

    So my question is, what should I do to increase my eCPM? it is a miserable rate now, I want it to be a little better. Is there anyway to boost without the use of pop-ups?

    P.S. Don't suggest me different networks, it was very hard for me to get into value click since everyone was telling tall tales of how good it was.

    Thanks,
    Lots of Love,
    Dorothy :eek:
     
    Doroty, Mar 5, 2012 IP
  2. chrda

    chrda Peon

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    #2
    Tell us more about your traffic..

    How many % is from the United States?

    Getting 1.2$ eCPM with 100% fill on all countries is not normal..
    Getting 1$~ eCPM with 100% fill on traffic from United States might be possible so long you dont got to many impressions per unqiue ip.

    Chris
     
    chrda, Mar 5, 2012 IP
  3. dungdenvn

    dungdenvn Active Member

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    #3
    yep eCPM is last year. It having a huge drop in CPC this year
     
    dungdenvn, Mar 6, 2012 IP
  4. Doroty

    Doroty Peon

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    #4
    Here is my Alexa "visitors by country" percentage: (I am an Alexa Certified site, and I have the Alexa code installed on my site - hence why I can see all the stats)

    [TABLE="class: data-table"]
    [TR]
    [TD]United States[/TD]
    [TD="class: text-right"]39.47 %[/TD]
    [/TR]
    [TR]
    [TD] Canada[/TD]
    [TD="class: text-right"]18.42 %[/TD]
    [/TR]
    [TR]
    [TD] Australia[/TD]
    [TD="class: text-right"]8.55 %[/TD]
    [/TR]
    [TR]
    [TD] United Kingdom[/TD]
    [TD="class: text-right"]3.95 %[/TD]
    [/TR]
    [TR]
    [TD]Argentina[/TD]
    [TD="class: text-right"]1.97 %[/TD]
    [/TR]
    [TR]
    [TD] Thailand[/TD]
    [TD="class: text-right"]1.97 %[/TD]
    [/TR]
    [TR]
    [TD] Mexico[/TD]
    [TD="class: text-right"]1.97 %[/TD]
    [/TR]
    [TR]
    [TD] Poland[/TD]
    [TD="class: text-right"]1.97 %[/TD]
    [/TR]
    [TR]
    [TD] Brazil[/TD]
    [TD="class: text-right"]1.97 %[/TD]
    [/TR]
    [TR]
    [TD] Indonesia[/TD]
    [TD="class: text-right"]1.32 %[/TD]
    [/TR]
    [/TABLE]

    The first four countries are the supposed top paying countries and I get 70% from them, that is high for a global news site, right?
    as for my visitors. I get around 3000 unique visitors per day. 90,000 monthly?
     
    Doroty, Mar 6, 2012 IP
  5. aassociatehit

    aassociatehit Active Member

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    #5
    they have low rates now, but still I would say you should contact them and check why you have low rates, but rates are dropped a lot for me also, I am getting around same rate
     
    aassociatehit, Mar 7, 2012 IP
  6. N_F_S

    N_F_S Active Member

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    #6
    It might be because its beginning of the year, but overall CPM decreased everywhere unfortunately, and Valueclick is not the last tier network to get into, thats 100%.(I cannot get there :) )
     
    N_F_S, Mar 8, 2012 IP
  7. heredia21

    heredia21 Well-Known Member

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    #7
    Anyone have any reviews on ValueClick Media?
     
    heredia21, Apr 3, 2012 IP
  8. verzani

    verzani Peon

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    #8
    Is there any other good CPM that it's easy to be accepted?
     
    verzani, Apr 5, 2012 IP
  9. aassociatehit

    aassociatehit Active Member

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    #9
    Valueclick Media is reputable network, since most network has low rates, so they also have low rates these days, but they are well established network, if you get accepted, I should say, even if you earn less, stick with such companies, because there is higher chances, you will always get paid, if traffic is good, unlike other new network, you never know when they will run away
     
    aassociatehit, Apr 5, 2012 IP
  10. Keyser Soze

    Keyser Soze Active Member

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    #10
    I've written a german review about ValueClick (you can try to use Google's translation tools to translate it).
     
    Keyser Soze, Apr 6, 2012 IP
  11. James Green

    James Green Peon

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    #11
    you can try networks like tribalfusion,adtegrity,burstmedia...
     
    James Green, Apr 18, 2012 IP
  12. OliBoli

    OliBoli Well-Known Member

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    #12
    With your traffic you definitivelly must try these 2 cpm networks! I am using these 2 cpm networks on my 2 sites, both on both, because I have tried a lot of other cpm and cpc ads but not any of them satisfied me, my earnings was horrible. Finally I did choose these 2, because they are really the best, you will see from the first days if you decide to try them.

    1. BinLayer is the best paying CPM network, they are paying between 0.30 euro/cpm and 10 euro/cpm; the minimum payment is only 15 euro PayPal or bank wire, they accepts many countries and the rates are these:

    [​IMG]

    Important: if you will use BinLayer, choose the HybridAds option, because this type of ad will give you 50% bigger rates than in the list below - it means you will get 9 euro for Germany (for example) instead of 6 euro!


    2. An other very good paying CPM network is Paid-To-Promote, they are paying between $1 and $8/cpm, the minimum payment is only $5, PayPal, AlertPay or WebMoney, also accepting many countries:

    United States, Canada, Australia, United Kingdom, Germany, New Zealand, Argentina, Brazil, Mexico, India, Malaysia, Philippines, Thailand, Singapore, Vietnam, Belgium, Chile, Colombia, Denmark, Spain, France, Italy, Netherlands, Peru, Portugal, Sweden, Viet Nam, South Africa, Saudi Arabia, Czech Republic, Cyprus, Greece.


    You can try other CPM networks too, but not any of them will pay you these high rates :)
     
    OliBoli, May 1, 2012 IP
  13. monkeyseemonkeydo

    monkeyseemonkeydo Guest

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    #13
    Maybe it is because your traffic don't convert which lower the CPM.

    Try improving it.
     
    monkeyseemonkeydo, May 1, 2012 IP
  14. Necroforger

    Necroforger Peon

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    #14
    Sorry for my noob question (LOL), but what is a "Impression fill" ?? O__O
     
    Necroforger, Dec 8, 2012 IP
  15. ngeinc

    ngeinc Member

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    #15
    Try using popcpm.com we give better rates then the current ones your using.
     
    ngeinc, Dec 9, 2012 IP
  16. gundamkits05

    gundamkits05 Greenhorn

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    #16
    lucky you to have 20 cpm... my site is having at least 35k views a day and valueclick / conversant media is only showing 8k views and I am having 0.05 eCPM
    here's the stat from my first day.

    [​IMG]

    like, am I missing something or doing something wrong with the ads? I was gaining more from adversal if that's the case...adversal was giving me .10 - .11 cpm
     
    gundamkits05, Apr 10, 2014 IP
  17. aassociatehit

    aassociatehit Active Member

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    #17
    Valueclickmedia has dropped rate a lot since last few months
     
    aassociatehit, Apr 10, 2014 IP
  18. gundamkits05

    gundamkits05 Greenhorn

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    #18
    is there any alternative for this? I can't go for tribal fusion yet, I still need 200k more UV/ month.
     
    gundamkits05, Apr 10, 2014 IP
  19. aassociatehit

    aassociatehit Active Member

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    #19
    if you were making better in Adversal than why did you switch to valueclickmedia, is there any specific reason for not using adsense
     
    aassociatehit, Apr 10, 2014 IP
  20. gundamkits05

    gundamkits05 Greenhorn

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    #20
    I switched to valueclick just yesterday because I was reading lots of great reviews about it. I can't use adsense cause they banned me for "invalid click activity".
     
    gundamkits05, Apr 10, 2014 IP