value of advertisement video

Discussion in 'General Marketing' started by svfox, Nov 13, 2007.

  1. #1
    I am doing research and I don't know how to figure this out or who would have knowledge to estimate even.

    Those video commercial clips on sites like CNN you have to watch before they show you the news video clip. For example, you have to watch a Delta Airlines commercial than hear about Hillary Clinton news.

    How much do you Delta pays for a single showing of that video clip. Like when I watched that video clip did CNN bill Delta .01 cent or .02 cents or .10 cents?

    How much is that video clip worth to Delta for a single viewing. From there you can figure out how much it is for 10,000 viewings of course.

    I want to put this in my paper if I can get somewhat of a rough estimate from somehow who has professional expertise in this area.

    Thanks
     
    svfox, Nov 13, 2007 IP