Is there any direct value of having a high Alexa rating that was organically produced? I'm talking the < 20k rank range here. In other words, how/where can I cash in my chips?
It mainly counts in link and site sales. Other then that, non-webmasters are pretty clueless as to it's meaning, and those in the known are pretty sure the actual rank is worthless. Though, anything within the top 100K has potential value, like I said... Head over to Alexa and they will point you to the top 500 and then to the top 100K I cant find the normal link... http://www.alexa.com/site/sales
Text Link Ads's algorithm to determine how much to charge for your site's links includes Alexa ranking (I believe it's between 10 and 20 percent too).