search engine optimization is what we use to drive organic traffic to our webites s e o does not have to take long you can optimize your web page within 20 to 30 mins here are some techniques anchor text anchor text is putting your keyword phrase into a link to your website to rank for your specific keywords anchor text is very important for s e o whether linkng one page to another or to an outside website anchor text is important because it allows you to rank for specific keywords rather than just the url. title and header tags ok a title tag should include a description of what your website is about and rather than just including your website url you have to include the keyword phrase into the title tags on your websites using header tags is important because the search engines pay special attention to your specific text ( your keywords)in your header tags keyword proximity when you are developing your website content for s.e.o you have to pay close attention to your keyword proximity and the prominence and the order of content the prominence of your keyword is based upon were it appears first in your work so if the key word phrase is in the first paragraph then it would be more relevant to what you are trying to promote will post more soon hope this helps someone