Posting on review sites like Trustpilot, Capterra, or ListAndFuse isn't just about reputation — it's also a smart way to get high-authority backlinks and boost trust signals. Some of these platforms allow dofollow or indexed links to your site, and Google clearly uses them as part of E-E-A-T and brand signals. Anyone here actively using review platforms in their link strategies? Which ones have actually moved the needle for you? Would love to trade notes.
Grok says not to do that: If everyone starts posting on high-authority sites, the backlinks from those sites will lose their authoritative value over time. Search engine algorithms, powered by AI, will quickly detect this pattern and adjust, reducing the weight of those links due to decreased selectivity and potential drops in content quality.
We actively use google reviews - and request all our actual customers leave a review. We don't operate in the US so our customers would find it odd to be asked to leave a review on those sites, it's hard enough to get a review on google without asking them to do something on a website they've never heard of. But if you're talking about FAKE reviews - don't do it, especially if your product or service is expensive. Customers do do their due diligence.
My family business, that I do the internet stuff for, doesn't operate in the USA therefore sites like yours and Trustpilot are irrelevant.