For the past while, I've been pulling in about $3 per day off one of my sites. The front page on the site uses the maximum number of ads allowed: 1 link unit and 3 ad units. Following a recent redesign, I pulled one of the ad units to reduce clutter. It's now 6am, 3 hours after the start of an adsense "day", (They seem to start at midnight, PST) and I have over $6 in my account. CTR is up significantly. My reasoning for this? The page looks like it's less ad-y. Only way I can think of to explain it. Will report day end stats when I get a chance.
Ah nice job. Yeah I think that sites that throw ads around everywhere makes it look messy, but it also increases their chance on someone clicking on one. What site are you talking about by the way?
The phil, the real reason is something different that you think. 1)google fills the first ad in your HTML page with the highest bid 2) Then fills the rest of the ad blocks. So if you have all the 3 ad blocks on pages. The first one gets highest bid and the rest will be getting the lower bids which will also be further divided between the 2. So if u have lesser ads, the bids won't be divided and each ad will be higher paying
it is not alwasy true that first block is filled with highest bid. I see the opposite of this every day. My second block of ads brings more than the first block. It seems advertiser want visitors to look more before clicking to avoid any accidental clicking on ads due to optimization by webmasters. Nuttymarketer
While my avg. CPC is up about 50% from usual, I've also received about 30% of the clicks that I normally receive during an entire day...during the first 3 hours of this "day". CTR is up nearly 300%. I realize that I may be (and probably am) wrong about what's causing it. I changed a few other things during my latest redesign as well. Not knocking your explanation, but given that there is a rise in more than just the avg. CPC, I think it's likely something else as well. Given traffic stats, I'm about to hit a low spot in terms of traffic, which will last until about 2pm. Going to try to get some sleep in the meantime. I love not having anything to do on Fridays
I read somewhere that the less ads the better.... Google displays the higher paying ads first then the lower paying ads second. if you only have one ad block you can be assured they would be for the higher paying ads ... if you have 3 ad blocks then one of those blocks will have slower paying ads. There is nothing wrong with it, but I guess the pros and cons are as follows: More Google Ads Pros:* Higher click through rateMore Google Ads Cons:* Lower payout * Looks messy/spammyLess Google Ads Pros:* Higher paying ads * Looks betterLess Google Ads Cons:* Lower click through rate Anyway, just my 2 cents worth Someone with more experience would have a better idea... Cheers .... Gerald.
Iv noticed the same thing, I recently started to redesign my big network of related websites I had the max 3 ad units - 1 link unit. I recently took it down to 1 ad unit and 1 link unit - and on pages with alot of content I will add in a 2nd ad unit. My revenue has definitely went up - but im still being smart priced